As the world’s most popular beverage after water, tea has long enjoyed a unique status in countries around the world.
Today it is one of the most widely traded commodities, worth close to $50 billion* (source: EMR), a figure expected to grow by over 40% this decade, buoyed by a new generation of consumers which values tea’s rich diversity, cultured history and lifestyle benefits. Global demand is rising from tearooms to living rooms – and pushing greater choice and varieties including new flavoured teas and speciality products.
Change is brewing in the market. And the tea industry is waking up to the huge opportunities on offer.
Nonetheless there are challenges ahead. The pandemic has constrained shipping and other modes of transport, affecting trade and supply chains. Geopolitical tensions and inflation cause uncertainty in the world economy. Climate change and adverse weather conditions impact production and prices. Meanwhile new technologies, innovations and the push for greater sustainability will disrupt and shape the tea market at all levels of the supply chain for years to come.
So how should industry read the tea leaves?
After a five-year hiatus the Global Dubai Tea Forum 2023 was back and addressed this fascinating blend of topics head on.
Hosted by DMCC’s Tea Centre under the theme “Unpacking the Future of Tea: From consumer trends to new market opportunities”, it brought together global tea producers, suppliers, buyers, governments and other industry stakeholders to discuss and explore the key consumer trends, market forces, and significant opportunities that will drive tea’s global growth.
The event took place at The Address Dubai Marina Hotel on 25-27 April to unpack the future of the tea industry.
Take a look at the 2023 conference
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